2023 was another record-breaking year for Open Studios
This year’s Margaret River Region Open Studios (MRROS) has broken several event records with more than 145,000 studio visits (12% growth from 2022), 22 percent increase in reach through digital marketing, and an estimated $11 million in economic benefit generated for the region from the 16-day event.
Held from 9-24 September, 166 artists (including 44 new to the event) opened their studio doors for art-inquisitive visitors in the 10th anniversary event. More than half the visitors came from outside the region (52% from Perth) and 23% were first-time visitors to the event.
Margaret River Region Open Studio’s Chair Jim Davies is thrilled with the results and would like to thank visitors for supporting local artists in such a magnificent way.
“The results from our Visitor Survey show that we’ve again broken records in visitor numbers, studio visits, and importantly economic impact to the region” he said.
“The positive feedback shows just how loved the event has become, with great accolades from visitors and artists alike. 98 percent said the event met their expectations, 83 percent said it was an important event on WA’s art calendar, 97 percent were satisfied with the quality of the artwork, and 95 percent said they would likely attend next year’s event”.
Increased traffic on social media also provided exceptional results with record numbers of impressions and engagement across online platforms.
The event celebrated 10 years with a number of new initiatives, hosting two Art Ambassadors: renowned Queensland painter and sculptor Michael Zavros and Perth-based designer and champion of art and design Andrew Thornton Hick.
TrailMaker was also introduced as a way to help visitors plan their artistic adventure.
Jim said Margaret River Region Open Studios would return from 7 to 22 September 2024 and advised visitors to get in early and book accommodation.
The free event gives art-lovers the chance to explore the huge number of artists dotted across the Margaret River Region, from Busselton to Augusta. It’s a fresh, colourful and immersive experience, and gives artists the chance to showcase the natural beauty of the region.
Margaret River Region Open Studios is made possible thanks to Tourism Western Australia, Jacksons Drawing Supplies, Rio Tinto, Private Properties, Shire of Augusta Margaret River, City of Busselton, Swings & Roundabouts and more.
Visit www.mrropenstudios.com.au to plan your 2024 art safari.
